Dentists today have come to realize how important it is to market their practices and services online. As a result, they have redesigned their websites to stay in touch with their current patients and gain new ones. Some of them have even started to use content marketing strategies that will help them gain more social media shares. But, all of these creative marketing efforts may end up useless if these aren’t optimized for search engines.
This is where dental SEO and sales funnel come in handy.
What is Dental SEO?
Dental SEO or SEO for dentists focuses on the optimization of the website of a dental practice for users and search engines to increase the visibility of the website in search results on Bing, Yahoo, and Google. Optimizations can also include making the website fast, useful to prospect patients, and mobile-friendly.
What is Dental Sales Funnel?
Dental marketing refers to the process of boosting the number of interactions between your practice and potential patients. Dental marketing is essential as this will help your private practice to get more patients that you can point towards your marketing or sales funnel.
If you wish to deal with all the dental marketing challenges in a more efficient manner, one of the best and easiest ways of doing this is through the use of dental sales funnel.
A marketing or sales funnel is the customer journey model breaking down the different steps that customers take as they go through the buying process. This is called a funnel since a lot of people take the initial step by simply knowing about the existence of your product.
As these people go down every step of the funnel, there are some of them who may start to lose interest. It is not really a bad thing as this is part of a process that will help you in tailoring an interest group that may show excitement regarding your brand. This is at this point that closing the sale will be easy since there is no need for you to do a lot to convince the group.
If you wish to get more customers for your practice, it is a must that you understand the effect of sales funnel to your business.
Dental SEO vs. Sales Funnel – What Do You Really Need?
More often than not, a dental practice can maximize their digital marketing success through investing in both sales funnel and SEO. Depending on the current number of your patients and your budget for marketing, you might not feel the urgent need for the two practices.
It is best that you learn more about the purposes of both, weigh their pros and cons, and think of the timelines for dental SEO and sales funnel to make a confident and well-informed decision for the dental marketing of your practice. The good news is that there are now wide selections of tools that you can use for these two so you can achieve great results.